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Extra info for CopyCat Kids?: The Influence of Television Advertising on Children and Teenagers
His bubble is burst when a nurse tells him to give that baby back to its family and pay attention to his own new baby daughter. Few made many comments about this advertisement. Some respondents identified the element of sexism, but it was thought to be largely inoffensive and uninteresting to children. There were a few professionals for whom the risk of endorsing sexism remained an issue, even though they realised it was being joked about. WALKERS CRISPS This black and white commercial shows the footballer Stanley Matthews stealing a pack of crisps from a little boy and going off with them.
Parents and school staff talked about the negative effects during the pre-Christmas marketing period, particularly among younger children. ” PARENTS Unprompted, the only advertisement identified as having an irresponsible effect on children was Tango Orange, which school staff in particular remembered resulted in children slapping each other in playground: “It was years ago, when that advert came out, Tango … and they were going round hitting you. ” SCHOOL STAFF Certain elements were thought to make an advertisement more impactful, including humour (which would make it more appealing and accessible) and the inclusion of a relevant celebrity or role model.
COPYCAT KIDS? ” LEISURE WORKERS ITV PROMOTION This programme promotion parodies Gladiators (which is popular with children) showing two of the gladiators racing and fighting their way through a house. The action includes two scenes of swinging Tarzan-style from ceiling pendant lights. Parents had significant misgivings about this clip. They saw the activities shown as appealing to children’s sense of mischief and experimentation, and could imagine them leaping off banisters and swinging on lamp-fittings.